Today's youngsters, as we know, are prominently exposed to continuous advertising. These can either influence for the better or, the worse.
In the meantime, publicity thrives in our daily screen time. Whether it is on TV, radio, newspaper, or any social media. Accessibility to this kind of content has never arisen in this particular way. Said aggressive marketing strategies, not only accomplish the result that the marketers want. But also, cookies are developed to suit each profile and their likings. Several screen pop-up ads or commercial breaks will give us the chance to get to know brand-new items and services. Few show us profound topics that we may never give attention to. For illustration, UNICEF’s advertising campaigns. These raise awareness of human rights and how they are still violated all over the globe.
Nonetheless, this constant information overload is no good. Remarkable scientific studies have demonstrated that the capabilities of juveniles to concentrate, have been diminished by this phenomenon. Undoubtedly, their brain now multitasks and can not focus on specific information. This generation has also begun to make trends last less than a day. Society feeds them on nonexistent needs. And urges of buying unuseful items and services are created.
Yet this new generation is more aware of every injustice happening in the world. As mentioned before, conscious advertising is more than ever before representing topics that require addressing. Any International Organization fighting for nature, human liberties, and a better life on earth are crucial. Usually, companies such as Inditex promoting their products are exploiting humans behind the scenes. Massive marketing campaigns with great images and celebrity endorsements are launched to cover dirty rugs.
All in all, youths are exposed to ads that can either, create useless yearnings or attain consciousness in problems that exist often ignored
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